Do Unqiue Selling Propositions scare you off? No clue how to brief a stand contractor or how to keep your booth staff motivated? Getting nervous already about your next trade show participation? 'It’s your baby' is a brand new workbook for people like you: rookie and experienced exhibitors who want to make the most of their investments in exhibitions and seize the opportunity to make their business grow. 'It’s your baby' was written by two authors who spend most of their time at the exhibition floor and understand what exhibitions are all about: establishing good contacts with a business perspective. The workbook covers all aspects of the preparation process: formulating clear and measurable targets, translating targets in a physical presence that attracts the right crowds, adequate briefing of contractors and staff, implementing an active visitor promotion campaign and effective after-care for exhibition leads. 'It’s your baby' is above all an inspiring workbook that constantly challenges its reader to pick up business and marketing objectives and find creative ways to embed them in a trade show participation that uses all the opportunities this communication tool offers.
'It’s your baby. Workbook for better exhibitions', Expo id ISBN 9789080866652
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